How To Leverage Your Brand As An Influencer [2021 Guide for Food Bloggers]

Your Instagram account buzzes without comments like “Delicious”, “Yummy”, “Tempting”, and more like these. The drooling pictures of gastronomical delights you present have already set mouthwatering sequences. Thus, prompting visits to the food destination you recommended/visited.

But, have you ever thought that there’s some more than “Collabs” and “Ads”?

I’ll tell you how you can do more. Not just for expanding your base of followers and outreach but also by leveraging your influence. You can serve your followers what they want and add a revenue stream.

Let’s start!

Influencer Outreach

Remember that hard work you’ve put on all these years and days to gain those followers. As a Digital Creator, bringing new & engaging content for the audience every single time is not only daunting but also painstakingly time-consuming. Still, you do all the hard work to entertain the food-loving people.

Your reviews of eateries/restaurants/stalls help your audience to immediately narrow down their search for a “great eating place” and throng to those places. Here, you can utilize the Food Delivery App to partner with those favorite food joints and make a permanent revenue source.

Food Connoisseur/Influencer

Your status as a Food Connoisseur/Influencer is the crucial factor here. A social media influencer develops an audience with high-quality content postings, and you must have done a pretty good job to do that.

The Global Pandemic Scene

Covid-19 has brutally hit the world, especially the Tourism, Hospitality, and Food Services industry. After different countries opened their economies, popular food delivery companies tried their best to regain orders. Their concentrated efforts in promotions, strict hygiene measures, rider health check-ups, anti-viral packaging, and so on helped win back a careful and skeptical audience.  

Favorite Food At Home

The surge of work-from-home culture has made the traffic swing from dine-outs to takeaways and doorstep delivery. People can enjoy those favorite delicacies from a large variety of cuisines by simply ordering through food delivery apps.

The Business Model

1.       Customer Segments

The customer segment can be divided into the following parts:

a.   Local Restaurants –

Provide a platform to local restaurants so that they can get visible through the App.

b.  Users –

The food-loving community that wants to order from restaurants or specific cuisines nearby can get it delivered at their doorstep in a few taps.

2.       White-labeled App Provisions:

The White-labeled Food Delivery App, customized as per your needs, will be the bridge between restaurants and customers as a robust technology platform. You will enjoy the ownership of this app like an aggregator (Zomato/Swiggy) and add a new revenue stream.

The Revenue Model

Partnership – done. What about the revenue stream? How are you supposed to earn from the on-demand white-labeled delivery app? Let’s find your answers to these pertinent questions.

Revenue generation is an essential element of this model, where the following gateways will help you:

1.   Subscription-based Model –

A basic, simple source of earnings is that of charging restaurants a monthly subscription fee for using the platform.

2.   Commission-based Model –

Follow the common revenue model in the market, earn commissions on orders accepted and delivered by the restaurants/eateries.

3.   Advertising Service –

Feature Ads on the app and this form of display advertising can create handsome revenues for your entrepreneurial venture.

4.   Delivery Service –

We have 2 scenarios here, which are:

a.   The Order Only Model

The restaurant employs the delivery contractor/valet.

b.  The Order & Delivery Model 

The aggregator/restaurant partners with a logistics service provider, such as Rapido or any other in the local area.

How It Is Different from Zomato or Other Popular Food Delivery Services?

Having your food delivery app gives you the ownership and control for an entrepreneurial venture. The advantages your app provides:

1.   Low-cost Alternative for Restaurants. Every restaurateur agrees that they pay hefty commissions (30-40%) on orders. On the other hand, your app will give a platform to restaurants at a minimal cost (please refer to The Revenue Model).

2.   Specific Genre of Restaurants. Partner with the restaurants of your choice, carving a particular genre that your audience loves to visit. For example, if your content mainly revolves around Chinese foods, you can onboard Chinese specialty restaurants. But, if you have content coverage of diverse cuisines, onboard the ones that you think the audience will love. Enjoy the flexibility to choose!

3.   Earn Consistently. Restaurants that are on board with your app on a subscription-based model will pay a fixed amount every month, which ensures your earnings are consistent for revenue generation.

4.   Increase Your Brand Value. Being an owner of an app will improve your prominence in the market, especially when more restaurants or food joints will want to partner with you.

5.   Boost Your Follower Count. An audience that loves your recommendations will spread positive word of mouth and it will swell to higher numbers. Similarly, increasing App Downloads, Reviews, and satisfied customers will penetrate the message into the markets. 

Nurturing your talent to form a new venture will have tremendous abilities to thrive, inspire, and monetize. Even in terms of risk-taking factor, this option doesn’t let you burn your pocket. You’d learn unique ways of marketing your brand, leveraging influence, and increasing your return on investment (where investment is low and returns are high!).