ALCOHOL DELIVERY STARTUP GUIDE

Creating a white-labeled mobile app for Alcohol delivery

1.       Know your market

Online alcohol sales in the US in 2018 have grown multi-folds. Wine accounts for 65% of online alcohol sales in the United States. Similarly, the statistics indicate the voluminous revenue collection from the sale of alcohol in different countries.

People usually believe ‘if it’s alcohol, it will sell’ – the picture is far from that. Anticipating a prospective target audience with vague understanding cannot help. First of all, find out the competitors serving in the area/region where you want to serve your delivery services.

Next, discover the advantages and drawbacks those brands or competitors have. You can easily check app ratings & reviews for grasping an idea. You need to bring an alternative minus those flaws of your competitors for thriving on success.

Alcohol business is different from that of food or grocery or stationery items. If you can configure the right formula for penetrating in the audience with a superb delivery service, your chances of lingering in the industry increases.

2.       Adhere to govt. policies

When it comes to liquor, mandatory regulations and guidelines should be followed through. With the countries maintaining the protocol of ‘social distancing’ in the purview of the Covid-19 pandemic, online alcohol delivery receives encouragement.

However, it’s not simple for businesses to commit booze delivery without submitting themselves to the govt-established rules and policies. Your business would require a license and permit to deliver liquor in particular areas.

Whether you are tying up with beverage stores or selling for yourself, you would still need to adhere to the specific guidelines and acquire permission for the said business.

3.       Ensure on delivery age check method

Age-check is a must for on-demand alcohol delivery. As per Govt. guidelines, a customer has to upload an authentic ID for verifying age.

Upon delivery at the doorstep, the consumer must show the original copy of the uploaded ID – authenticating their legal drinking age. Once verified, the delivery contractor submits the order.

Different states have varying policies, depending on a wide range of factors. You should follow a strict policy of the on-delivery age-verification method to avoid any legal troubles.

4.       Business model – as a store owner

Being a liquor store owner, it’s quite difficult to manage everything at once. Having a white-labeled alcohol delivery app helps you take orders from the consumers directly.

Customers who want quick delivery of alcohol can place their orders online and collect the same from the store at the said time.

This ‘click and collect’ business model adds convenience to both the alcohol store owner and customer for the smooth delivery of the commodity.

5.       Business model – as an aggregator

We all know the unique alcohol e-commerce platform, Drizly, of running a unique business model for alcohol delivery services.

The business model defines a charge for liquor stores (partners) monthly. The charges may vary from $100 to $10000, depending on the zone served, delivery, etc. So, you can base your model on this and establish the same. Drizly charges a fee of $5 per delivery from its consumers.  

6.       Choose a robust app solution framework

Starting an online alcohol delivery business requires you to invest in a robust, well-intuitive, and smooth application. Some of the key requirements include:

·         Easy Registration & Login

·         Social Media Login

·         Filtered Product Search

·         Convenient Scheduling

·         Real-time Order Tracking

·         Pickup & Delivery Options

·         Payment Gateway Integration

·         Multiple Address Management

User-friendly apps with enriching features increase the quality of interaction on the interface. You should have customized features for enhanced functionality.

7.       Geo location and delivery tracking

Delivery tracking has become an essential part of delivery businesses. All popular brands like Drizly, Swiggy, etc. implement geo-location or GPS systems for tracking movements.

The safety and security of delivery contractors should remain at the highest level. Hence, delivery guys delivering beverages and spirits should have GPS navigation help. Meanwhile, aggregators or concerned facilitators should be able to track their movements.

8.       Store location and schedule a pickup service

Curbside pickups have had great popularity in the US and various select countries. The times have changed and so have the approach of different stores in managing their places.

The liquor stores (partners) on the app can avail the facility of ‘check & collect’ for customers. Any liquor-shopping user can schedule a pickup at the store and visit at the said time to collect.

This prevents any kind of queue at the wine & beverage store, enabling customers to quickly pick their orders (contactless) while store owners to have a traffic-free area.

9.       Payment gateway

Not every country has authorized payment gateway channels for online alcohol delivery orders. Countries like the USA, however, have made provisions for their consumers to order & pay online for beverages and spirits.

With the recent lockdown-like situations and evolving guidelines implemented by the countries, the online payment gateways integrated to alcohol delivery apps facilitate a seamless ordering process.

Popular payment gateways like PayPal, Stripe, WorldPay, PayU, RazorPay, and so on are utilized by delivery companies for online payments.

10.   Logistics – Owned/Integrations

Compared to online delivery businesses like Uber Eats, not everyone has a dedicated logistics team for commodity delivery. Besides, you need proper resources for setting up an establishment like that. You will have to provide proper training and conduct checks for this kind of logistic ownership.

On the other hand, you can integrate or partner with an existing delivery team for solid orientation. Having a setup like this as an aggregator for alcohol delivery with delivery partnerships lets you focus on improving the app for better results.

11.   Reporting and Analytics

Don’t you want to know about customers’ buying behavior and patterns? The detailed insights about your online liquor and wine marketplace help you grow your business.

Right from picking the favorite orders to managing unique issues, the reporting lets you drive your business distinctively. Entrepreneurs can configure other ideas also at the outset of the current business.