Top Supermarket Technology Trends That Are Changing The Industry

supermarket technology trends

The reshaping of the supermarket industry has started after the pandemic struck in 2020. We see top supermarket technology trends getting implemented in different corners of the world. As the fiercely competitive and highly concentrated market looks for welcoming consumers, unique technologies are ready to disrupt the industry. 

We keep a tab on the latest trends and what’s happening in retail shopping businesses. We touch upon those important segments to enhance convenience at your regular supermarket.

1-Cashierless Checkout Technology

The retailers responded to the long queues of customers and anxious employees at the check-out counters. Cashierless checkout technology or checkout-free technology enables shoppers to pay for their products via apps directly instead of having to wait in the lines. This betters consumer experiences and unlocks profit potential from the revenue generated. 

2-Inventory Robots

Though Walmart may have deferred having inventory robots, the latest supermarket technology trends suggest that it will stay for its rivals. Floor-based robotic systems enable warehousing operations smoothly by managing inventory, identifying stock levels, checking for misplaced items, etc. It can help as a guiding force for manufacturing fulfillment too.

3-AI-based Digital Tool for Recipes

An image recognition tool that identifies food images and suggests recipes gives a profound way to stop food wastage. Imagine you have a refrigerator filled with certain items that you can’t configure to prepare, but this AI-based digital tool can help you find the recipes to make out of them. Isn’t that great? Supermarket chains are excited to incorporate this idea with food retailers to help consumers cook during this pandemic when a lot of them aren’t going out. 

4-Unique Loyalty Programs

Perks and benefits for all or none? Will that work for you? The supermarket industry realizes the fact that customers get miffed if those discounts and loyalty points aren’t specific to them. Therefore, an introduction of unique loyalty programs specific-to-consumer gains traction. So, if you are shopping at grocery superstores, you will find discounts or rewards on your purchases instead of item-specific points.

5-Dietary Preferences and Allergies through Wearables

Only if allowed, the wearable devices will disseminate information to the food retailer about your dietary preferences and allergies. As technology advances, wearable technology quantifies the nutritional intake of an adult to prevent deficiency and allergies, and promote sustainability. Some people may not find it suitable because they won’t want a ‘technology’ to suggest what they eat.

6-Voice Assistance

AI-based voice recognition technology can help shoppers with their shopping in a supermarket. You could be searching for an item in a large place and trying to find out the deals and promotions, the voice-based assistant can guide you to the accurate point. It has a promising account for increasing sales at the retailer side too.

7-Digital Consumer Engagement

One of the supermarket technology trends like this has seen a voluminous increase in interactions. Customers digitally connect with supermarkets via online channels, e-commerce, and mobile apps. As digital devices become handy shopping aids for customers, engagement is seen as a necessity these days. 

Despite painstaking efforts, the industry will have to do more for their customers to convert from their scrolling activities into purchases.

8-ML-based Demand Forecasting

Demand and sales forecasting requires historical data analysis, model training and deployment. Now that machine learning (ML) takes those variables into account to predict sales, it raises hopes of improving business operations and profitability. 

Everyone knows stock management and supply chain management remain a contentious issue despite innovative technologies. Nevertheless, those concerns shouldn’t forbid the supermarket technology trends to sway at the other side. 

9-NLP-driven Chatbots

Natural Language Processing (NLP) in retail plays a pivotal role in enhancing shopping experiences. A shopper can use NLP-driven chatbots for searching a product and it will get recommendations too. These prolific chatbots also have capabilities to provide on-site wayfinding assistance and replenishment tracking. So, as a customer, you will be help-directed to shelves to find those items quickly. 

10-Hydroponic Produce

Even locally grown produce may take plenty of time during transportation. Hydroponically grown produce refers to the fruits and vegetables grown in a water shelter inside, where the latter is fortified with nutrients. A few supermarkets have implemented this technology to provide fresh produce to the consumers. Don’t get surprised if you find a “hydroponic” label on your leafy greens when you shop the next time in a supermarket. 

Conclusions

2020 wasn’t a great year, however, stepped up efforts from the supermarket industry drove customers into safe shopping experiences. The aforementioned supermarket technology trends have started reshaping the industry in 2021 and sowing seeds of betterment in shopping behaviors. Some of the technologies may turn obsolete in the span of next 5 years, but more than half of them look promising to deliver the best for both consumers and retailers. 

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